The automotive industry has long been working with advanced shapes and large scale industrial design, in order to dazzle the customers. This trend moved into consumer goods and now we are also seeing the same trend in all kind of product development. Customers will no longer accept that the machines, displays, pumps, valves, looks outdated. We all remember the years when Ericsson lost a lot of customers to Nokia simply because of product design and user interface.
Working with Creo, we find a complete tool, managing the entire design process. It works all the way from capturing an early sketch, into the very advanced surfaces determining the small errors in tangency that would make the appearance look and feel rough. The uniqueness of Creo is the ability to manage all of the steps as an integrated solution helping companies become more efficient when design changes are made.